ICO (Initial coin offering) is used to attract investors to the platform.
Investors buy out tokens of the new cryptocurrency to make a profit in the future, while the platforms receive funding for further development.
Investors in ICOs can make profits in the following ways:
- platforms undertake to buy back the coins later at a price higher than the one at the time of the ICO;
- the platform will provide its services to the investor at a discounted price;
- some other bonuses.