The Free TON community held a visual design contest for their brand. The judges reviewed 57 entries and determined the winners.
Contest Requirements: Try To Meet Them If They Are Backdated
The list of expectations from the contestants was impressive from the beginning. Emphasis on the requirements was placed on the forum after the application deadline, which caused the contestants to be outraged. Clear rules and ex post facto requirements are not for creative people.
The contest work had to include:
- logo (appearance, color variations) with examples of use;
- typography (font, usage examples);
- color palette.
Initially, contestants did not perceive the importance of the requirement to indicate the CC BY-NC-SA license, under which their design solution must be published. Many participants missed this point and only after discussions on the forum added the necessary data.
At the voting stage, the jury reassured the participants and explained on the forum that the missing sources and the lack of a license in the application will not be removed from the contestants’ points.
The conditions under which the jury was to give points in the contest proposal were:
- quality of work
- reflection of an idea
- яThe judge’s subjective score, which can be influenced by the publication of the work on Behance.net or Dribbble.com.
Reward For Winners
To take one of the prizes, it was necessary to score at least 4 points.
1st place — 15,000 TONs
2nd place — 10,000 TONs
3rd place — 5,000 TONs
4th-5th place — 5,000 TONs
6-10 places — 1,000 TONs each
Top Ten Winners: There Are Actually More Of Them
The author of submission #22 worked on the image of the crystal — the logo of the Free TON token. The sharp angles disappeared and the crystal had layers, transparency, and depth.
The average score from the jury is 7.53. Most of the judges rated the work at 8 and 9, emphasizing its originality, professionalism, and excellent performance. However, the logo in miniature will not look convincing enough — it needs to be improved.
The author of submission #50 received 6.92 points from the judges. The design is based on the smooth contours of the crystal. The artist has kept the familiar look of the original logo. With his creation, the creator emphasized the flexibility, innovation, and futurism of the Free TON ecosystem.
The judges’ opinions and scores varied. Most noted the excellent presentation, conciseness, and good work of the designer. Those who gave a low score referred that there is nothing new in the idea of the work.
The participant who received 6.78 points from the judges suggested an unusual concept — work #9. The author has designed in several colors a combination of FI.
And here, too, the jury was not unanimous. Many appreciated the designer’s boldness in moving away from the image of the crystal and shifting the emphasis to the name of the community — 7-9 points. Others pointed out that the crystal is the main thing they want to see in the Free TON logo — 5-6 points.
The designer of the 10th submission suggested a view of the crystal from a new angle — from above. The crystal was transformed: it gained volume and an elusive infinity. The logo and the inscription are decorated in white on its spectral decomposition.
The jury liked the author’s idea, but some compared the image to skyscrapers and again emphasized their unwillingness to part with the crystal logo.
In the 37th work, the open lines contours of the crystal are used.
It is clear from the jury’s comments that the judges evaluated the work not only based on professional experience but also based on preference. Some pointed out — “original”, “fresh”, “modern”, and others — the same thing, but with the prefix “not”.
The creative image of the crystal in work #43 and the optimistic rate ($35,000 for 1 TON) is 6.35 points.
Many jury members rated this designer’s work higher than the other submissions. They noted the new design of the traditional crystal form. But some of the judges saw similarities with the Telegram logo, for which they criticized the author and relegated the author from the top.
Submission #54 received a score of 6.14. The author explained “why the triangle” in as much detail as possible.
First, the shape of the triangle reflects the “T” letter that stands for TON Crystal. Second, the disconnected triangle sides are the reference to decentralization and scalability of the Free TON project.
Some judges accepted the concept — 9 points, and some remained committed to the “classics” and put the score much more modest.
Work #51 received 5.85 points. This is the author’s second submission: his work #50 was awarded silver in the contest.
The author explained the “prefabricated” crystal because it embodies the Free TON blockchain — a single one, but from many parts.
The judges liked the neatness and simplicity of the logo created but were repulsed by its direction — down somewhere.
Places from eighth to tenth
Work #55 — 5.78 points.
Work #5 — 5,5 points.
Summing up the results of the contest, we can definitely say that new variants of the Free TON brand image have appeared. The winners will be rewarded with crystals, and everyone will be able to use the provided works.
Sounds optimistic, but otherwise let’s wait and see if the ideas are put into practice and become popular online? How long do you think it will take?